{"id":20889,"date":"2026-07-29T10:11:20","date_gmt":"2026-07-29T10:11:20","guid":{"rendered":"https:\/\/d.emecexpo.ma\/?p=20889"},"modified":"2026-07-29T11:14:19","modified_gmt":"2026-07-29T11:14:19","slug":"un-salon-reussi-commence-avant-louverture-des-portes","status":"publish","type":"post","link":"https:\/\/d.emecexpo.ma\/en\/un-salon-reussi-commence-avant-louverture-des-portes\/","title":{"rendered":"Un salon r\u00e9ussi commence avant l\u2019ouverture des portes."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20889\" class=\"elementor elementor-20889\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef3e0f4 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"ef3e0f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55a575e mxwtst-stscnw\" data-id=\"55a575e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0569c3 elementor-widget elementor-widget-text-editor\" data-id=\"b0569c3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voici la m\u00e9thode utilis\u00e9e par les marques qui g\u00e9n\u00e8rent le plus de commandes B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0a435 elementor-widget elementor-widget-heading\" data-id=\"1d0a435\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. D\u00e9finir 3 priorit\u00e9s commerciales claires<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8753bc1 elementor-widget elementor-widget-text-editor\" data-id=\"8753bc1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant de participer, une marque doit choisir :<\/p><ul><li>1 gamme phare,<\/li><li>1 offre salon,<\/li><li>1 objectif : commandes, contacts, distribution.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afed1d1 elementor-widget elementor-widget-heading\" data-id=\"afed1d1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Construire un stand orient\u00e9 vente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482bdf6 elementor-widget elementor-widget-text-editor\" data-id=\"482bdf6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un stand efficace met en avant :<\/p><ul><li>les produits \u00e0 rotation forte,<\/li><li>les packs rentables,<\/li><li>les preuves de performance.<\/li><\/ul><p>L\u2019espace doit dire clairement :\u00a0<strong>\u201cvoici ce qui g\u00e9n\u00e8re du r\u00e9sultat\u201d.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbcfdc elementor-widget elementor-widget-heading\" data-id=\"3dbcfdc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Pr\u00e9parer un argumentaire court et concret<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5376aec elementor-widget elementor-widget-text-editor\" data-id=\"5376aec\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les acheteurs veulent du simple, du clair, du directement applicable :<\/p><ul><li>marge,<\/li><li>rotation,<\/li><li>visibilit\u00e9,<\/li><li>conditions commerciales.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f19df elementor-widget elementor-widget-heading\" data-id=\"58f19df\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Contacter ses prospects avant le salon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333fff6 elementor-widget elementor-widget-text-editor\" data-id=\"333fff6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La majorit\u00e9 des ventes d\u2019un salon commencent\u00a0<strong>avant<\/strong>.<br \/>Prendre rendez-vous augmente le taux de conversion de fa\u00e7on spectaculaire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c860a6 elementor-widget elementor-widget-heading\" data-id=\"6c860a6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Avoir une offre sp\u00e9ciale salon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d73de4 elementor-widget elementor-widget-text-editor\" data-id=\"2d73de4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un incentive bien pens\u00e9 peut doubler les commandes :<br \/>r\u00e9f\u00e9rencement acc\u00e9l\u00e9r\u00e9, volumes bonus, remises limit\u00e9es, exclusivit\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab19ab elementor-widget elementor-widget-heading\" data-id=\"cab19ab\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85205dd elementor-widget elementor-widget-text-editor\" data-id=\"85205dd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBien pr\u00e9par\u00e9, un salon devient un\u00a0<strong>v\u00e9ritable acc\u00e9l\u00e9rateur de commandes B2B<\/strong>.\n\n<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/>\u00a0<strong>Pour exposer :\u00a0<a href=\"https:\/\/pharmahealthexpo.ma\/devenez-exposant\/\" style=\"color:#02c9a3\">Demander le dossier exposant<\/a><\/strong>\n\n&nbsp;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Voici la m\u00e9thode utilis\u00e9e par les marques qui g\u00e9n\u00e8rent le plus de commandes B2B. 1. D\u00e9finir 3 priorit\u00e9s commerciales claires Avant de participer, une marque doit choisir : 1 gamme phare, 1 offre salon, 1 objectif : commandes, contacts, distribution. 2. Construire un stand orient\u00e9 vente Un stand efficace met en avant : les produits \u00e0 rotation forte, les packs rentables, les preuves de performance. L\u2019espace doit dire clairement :\u00a0\u201cvoici ce qui g\u00e9n\u00e8re du r\u00e9sultat\u201d. 3. Pr\u00e9parer un argumentaire court et concret Les acheteurs veulent du simple, du clair, du directement applicable : marge, rotation, visibilit\u00e9, conditions commerciales. 4. Contacter ses prospects avant le salon La majorit\u00e9 des ventes d\u2019un salon commencent\u00a0avant.Prendre rendez-vous augmente le taux de conversion de fa\u00e7on spectaculaire. 5. Avoir une offre sp\u00e9ciale salon Un incentive bien pens\u00e9 peut doubler les commandes :r\u00e9f\u00e9rencement acc\u00e9l\u00e9r\u00e9, volumes bonus, remises limit\u00e9es, exclusivit\u00e9s. Conclusion Bien pr\u00e9par\u00e9, un salon devient un\u00a0v\u00e9ritable acc\u00e9l\u00e9rateur de commandes B2B. \u00a0Pour exposer :\u00a0Demander le dossier exposant &nbsp;<\/p>","protected":false},"author":1,"featured_media":20844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/comments?post=20889"}],"version-history":[{"count":7,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20889\/revisions"}],"predecessor-version":[{"id":20925,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20889\/revisions\/20925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/media\/20844"}],"wp:attachment":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/media?parent=20889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/categories?post=20889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/tags?post=20889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}