{"id":20883,"date":"2026-07-29T09:59:43","date_gmt":"2026-07-29T09:59:43","guid":{"rendered":"https:\/\/d.emecexpo.ma\/?p=20883"},"modified":"2026-07-29T10:07:10","modified_gmt":"2026-07-29T10:07:10","slug":"la-marge-dune-pharmacie-depend-dabord-du-choix-des-marques","status":"publish","type":"post","link":"https:\/\/d.emecexpo.ma\/en\/la-marge-dune-pharmacie-depend-dabord-du-choix-des-marques\/","title":{"rendered":"La marge d\u2019une pharmacie d\u00e9pend d\u2019abord du choix des marques."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20883\" class=\"elementor elementor-20883\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef3e0f4 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"ef3e0f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55a575e\" data-id=\"55a575e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0569c3 elementor-widget elementor-widget-text-editor\" data-id=\"b0569c3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un bon fournisseur n\u2019est pas celui qui vend beaucoup :<br \/>C\u2019est celui qui <strong>fait gagner<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0a435 elementor-widget elementor-widget-heading\" data-id=\"1d0a435\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Privil\u00e9gier les marques avec une rotation prouv\u00e9e<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8753bc1 elementor-widget elementor-widget-text-editor\" data-id=\"8753bc1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une marque \u00e0 faible rotation immobilise du stock et r\u00e9duit la tr\u00e9sorerie.<br \/>\u00c0 l\u2019inverse, une marque qui tourne vite :<\/p><ul><li>s\u00e9curise la marge,<\/li><li>r\u00e9duit les invendus,<\/li><li>augmente le chiffre.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afed1d1 elementor-widget elementor-widget-heading\" data-id=\"afed1d1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Rechercher les marques avec un vrai programme d\u2019accompagnement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482bdf6 elementor-widget elementor-widget-text-editor\" data-id=\"482bdf6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les meilleures marques offrent :<\/p><ul><li>supports de vente,<\/li><li>argumentaires clairs,<\/li><li>formation conseil,<\/li><li>visibilit\u00e9 en point de vente.<\/li><\/ul><p>Plus la marque soutient l\u2019officine, plus la marge est stable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbcfdc elementor-widget elementor-widget-heading\" data-id=\"3dbcfdc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Comparer les conditions commerciales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5376aec elementor-widget elementor-widget-text-editor\" data-id=\"5376aec\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tarifs, remises, facilit\u00e9s, volumes minimum\u2026<br \/>Un bon fournisseur sait adapter ses offres \u00e0 la r\u00e9alit\u00e9 du retail sant\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f19df elementor-widget elementor-widget-heading\" data-id=\"58f19df\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Int\u00e9grer quelques r\u00e9f\u00e9rences diff\u00e9renciantes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333fff6 elementor-widget elementor-widget-text-editor\" data-id=\"333fff6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une gamme exclusive ou peu diffus\u00e9e permet d\u2019augmenter la marge sans concurrence interne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab19ab elementor-widget elementor-widget-heading\" data-id=\"cab19ab\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85205dd elementor-widget elementor-widget-text-editor\" data-id=\"85205dd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa marge n\u2019est pas un hasard : c\u2019est une\u00a0<strong>strat\u00e9gie fournisseur<\/strong>.\nChoisir les bonnes marques peut am\u00e9liorer la rentabilit\u00e9 d\u2019une officine en quelques semaines.\n\n<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/>\u00a0<strong>D\u00e9couvrir les marques pr\u00e9sentes \u00e0 Pharma Health Expo :\u00a0<a href=\"https:\/\/pharmahealthexpo.ma\/nous-contacter\/\" style=\"color:#02c9a3\">Recevoir une invitation<\/a><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Un bon fournisseur n\u2019est pas celui qui vend beaucoup :C\u2019est celui qui fait gagner. 1. Privil\u00e9gier les marques avec une rotation prouv\u00e9e Une marque \u00e0 faible rotation immobilise du stock et r\u00e9duit la tr\u00e9sorerie.\u00c0 l\u2019inverse, une marque qui tourne vite : s\u00e9curise la marge, r\u00e9duit les invendus, augmente le chiffre. 2. Rechercher les marques avec un vrai programme d\u2019accompagnement Les meilleures marques offrent : supports de vente, argumentaires clairs, formation conseil, visibilit\u00e9 en point de vente. Plus la marque soutient l\u2019officine, plus la marge est stable. 3. Comparer les conditions commerciales Tarifs, remises, facilit\u00e9s, volumes minimum\u2026Un bon fournisseur sait adapter ses offres \u00e0 la r\u00e9alit\u00e9 du retail sant\u00e9. 4. Int\u00e9grer quelques r\u00e9f\u00e9rences diff\u00e9renciantes Une gamme exclusive ou peu diffus\u00e9e permet d\u2019augmenter la marge sans concurrence interne. Conclusion La marge n\u2019est pas un hasard : c\u2019est une\u00a0strat\u00e9gie fournisseur. Choisir les bonnes marques peut am\u00e9liorer la rentabilit\u00e9 d\u2019une officine en quelques semaines. \u00a0D\u00e9couvrir les marques pr\u00e9sentes \u00e0 Pharma Health Expo :\u00a0Recevoir une invitation<\/p>","protected":false},"author":1,"featured_media":20844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/comments?post=20883"}],"version-history":[{"count":4,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20883\/revisions"}],"predecessor-version":[{"id":20888,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20883\/revisions\/20888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/media\/20844"}],"wp:attachment":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/media?parent=20883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/categories?post=20883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/tags?post=20883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}