{"id":20878,"date":"2026-07-29T09:44:56","date_gmt":"2026-07-29T09:44:56","guid":{"rendered":"https:\/\/d.emecexpo.ma\/?p=20878"},"modified":"2026-07-29T09:48:22","modified_gmt":"2026-07-29T09:48:22","slug":"un-salon-professionnel-peut-transformer-la-maniere-dont-une-pharmacie-choisit-ses-produits-et-developpe-ses-ventes","status":"publish","type":"post","link":"https:\/\/d.emecexpo.ma\/en\/un-salon-professionnel-peut-transformer-la-maniere-dont-une-pharmacie-choisit-ses-produits-et-developpe-ses-ventes\/","title":{"rendered":"Un salon professionnel peut transformer la mani\u00e8re dont une pharmacie choisit ses produits et d\u00e9veloppe ses ventes."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20878\" class=\"elementor elementor-20878\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef3e0f4 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"ef3e0f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55a575e\" data-id=\"55a575e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0569c3 elementor-widget elementor-widget-text-editor\" data-id=\"b0569c3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mais attention : cela n\u2019est vrai que pour un salon orient\u00e9 business, o\u00f9 la priorit\u00e9 est la performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0a435 elementor-widget elementor-widget-heading\" data-id=\"1d0a435\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Identifier les produits qui tournent vite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8753bc1 elementor-widget elementor-widget-text-editor\" data-id=\"8753bc1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les marques y pr\u00e9sentent leurs r\u00e9f\u00e9rences \u00e0\u00a0<strong>fort potentiel de rotation<\/strong>, avec donn\u00e9es sell-out, retours terrain, comparatifs.<br \/>Les acheteurs gagnent du temps : ils identifient en quelques minutes ce qu\u2019il leur faudrait des semaines \u00e0 analyser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afed1d1 elementor-widget elementor-widget-heading\" data-id=\"afed1d1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Ren\u00e9gocier ses conditions commerciales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-482bdf6 elementor-widget elementor-widget-text-editor\" data-id=\"482bdf6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Face \u00e0 face = pouvoir de n\u00e9gociation.<br \/>Un salon business permet :<\/p><ul><li>d\u2019obtenir de meilleurs tarifs,<\/li><li>de gagner en marge,<\/li><li>d\u2019assurer un approvisionnement stable,<\/li><li>de construire une relation directe avec les fournisseurs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbcfdc elementor-widget elementor-widget-heading\" data-id=\"3dbcfdc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. D\u00e9couvrir des marques \u00e0 potentiel imm\u00e9diat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5376aec elementor-widget elementor-widget-text-editor\" data-id=\"5376aec\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nombreuses officines gagnent +10 \u00e0 +20% sur certaines cat\u00e9gories en introduisant\u00a0<strong>2 \u00e0 3 nouvelles marques performantes<\/strong>.<br \/>Un salon facilite cette recherche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f19df elementor-widget elementor-widget-heading\" data-id=\"58f19df\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Optimiser son espace de vente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333fff6 elementor-widget elementor-widget-text-editor\" data-id=\"333fff6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les exposants partagent leurs donn\u00e9es :<\/p><ul><li>meilleure implantation,<\/li><li>argumentaire conseil,<\/li><li>volumes recommand\u00e9s,<\/li><li>logiques de rotation.<\/li><\/ul><p>Ces bonnes pratiques am\u00e9liorent imm\u00e9diatement les ventes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab19ab elementor-widget elementor-widget-heading\" data-id=\"cab19ab\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85205dd elementor-widget elementor-widget-text-editor\" data-id=\"85205dd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUn salon business n\u2019est pas un \u00e9v\u00e9nement vitrine : c\u2019est un\u00a0<strong>levier de croissance commerciale<\/strong>.\nIl aide les pharmaciens et responsables de parapharmacies \u00e0 prendre de meilleures d\u00e9cisions, plus rapidement.\n\n<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/16.0.1\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/>\u00a0<strong>Pour visiter Pharma Health Expo :\u00a0<a href=\"#\" style=\"color:#02c9a3\">S\u2019inscrire gratuitement<\/a><\/strong>\n\n&nbsp;\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mais attention : cela n\u2019est vrai que pour un salon orient\u00e9 business, o\u00f9 la priorit\u00e9 est la performance. 1. Identifier les produits qui tournent vite Les marques y pr\u00e9sentent leurs r\u00e9f\u00e9rences \u00e0\u00a0fort potentiel de rotation, avec donn\u00e9es sell-out, retours terrain, comparatifs.Les acheteurs gagnent du temps : ils identifient en quelques minutes ce qu\u2019il leur faudrait des semaines \u00e0 analyser. 2. Ren\u00e9gocier ses conditions commerciales Face \u00e0 face = pouvoir de n\u00e9gociation.Un salon business permet : d\u2019obtenir de meilleurs tarifs, de gagner en marge, d\u2019assurer un approvisionnement stable, de construire une relation directe avec les fournisseurs. 3. D\u00e9couvrir des marques \u00e0 potentiel imm\u00e9diat De nombreuses officines gagnent +10 \u00e0 +20% sur certaines cat\u00e9gories en introduisant\u00a02 \u00e0 3 nouvelles marques performantes.Un salon facilite cette recherche. 4. Optimiser son espace de vente Les exposants partagent leurs donn\u00e9es : meilleure implantation, argumentaire conseil, volumes recommand\u00e9s, logiques de rotation. Ces bonnes pratiques am\u00e9liorent imm\u00e9diatement les ventes. Conclusion Un salon business n\u2019est pas un \u00e9v\u00e9nement vitrine : c\u2019est un\u00a0levier de croissance commerciale. Il aide les pharmaciens et responsables de parapharmacies \u00e0 prendre de meilleures d\u00e9cisions, plus rapidement. \u00a0Pour visiter Pharma Health Expo :\u00a0S\u2019inscrire gratuitement &nbsp;<\/p>","protected":false},"author":1,"featured_media":20844,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/comments?post=20878"}],"version-history":[{"count":4,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20878\/revisions"}],"predecessor-version":[{"id":20882,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/posts\/20878\/revisions\/20882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/media\/20844"}],"wp:attachment":[{"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/media?parent=20878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/categories?post=20878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d.emecexpo.ma\/en\/wp-json\/wp\/v2\/tags?post=20878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}